William Golden

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William Golden (geboren 1911 – gestorben 1959) wird als einer der Pioniere des amerikanischen Grafikdesigns hoch angesehen. Besonders berühmt ist er für seine Arbeit für CBS - Columbia Broadcasting System und dem Gestalten des Logos für den großen Fernsehsender in stilisierter Form eines Auges. William Golden fing in diesem Unternehmen in der Werbeabteilung an und entwickelte sich zum Creative Director. Er hatte einen Ruf erlangt, immer nach der Perfektion in seiner Arbeit zu streben und einfache Lösungen zu finden, um die Werbebotschaft präzise und übermitteln.

CBS Logo Auge - William Golden

Biography William Golden

William Golden was born in lower Manhattan on March 31, 1911, the youngest of twelve children. His only formal schooling was at the Vocational School for Boys, where he learned photoengraving and the basics of commercial design. Upon his graduation from school in 1928, the seventeen-year-old Golden left home and moved to Los Angeles to work for a photoengraving and lithography firm, and while in Los Angeles he also worked in the art department of the Examiner. Golden returned to New York in the early 1930s, where he worked first as a promotional designer for Hearst's Journal American before joining the staff of House & Garden magazine, a production of Condé Nast Publications. While at Condé Nast, Golden met his wife, Cipe Pineles, and came to serve as an apprentice to Dr. Mehemed Fehmy Agha, art director of Condé Nast Publications.